As ACTNext’s senior director of strategy implementation and operations, Ada Woo serves as chief of staff for the R&D and innovation unit. She is responsible for the achievement of strategic initiatives and programs for ACTNext, as well as managing the unit’s day-to-day operations. Dr. Woo works closely with ACT’s strategic partners from the Iowa edtech community, as well as local and state government, to leverage ACT’s core capabilities in learning, measurement, and navigation.

Dr. Woo has over a decade of experience in the assessment field. Prior to joining ACTNext, Ada was director of measurement and testing at the National Council of State Boards of Nursing (NCSBN) where she led the psychometric and research staff on the development of nursing and allied health testing programs. In 2015, Ada and her team at NCSBN successfully transitioned and adapted the NCLEX-RN licensure examination as the entry-to-practice test for registered nurses in ten jurisdictions in Canada.

Ada is active in the education and technology community. In 2018, she was appointed to the Iowa Innovation Council, an advisory group charged with developing strategies to encourage and support innovation in Iowa. Nationally, she has served as chairs of the National Council of Measurement in Education outreach committee and the Association of Test Publishers certification and licensure division.  Ada is currently a member of multiple testing organization technical advisory groups, including the National Board for Professional Teaching Standards. In 2019, she was a finalist for the Technology Association of Iowa’s “Emerging Technology Leader of the Year.”

Ada holds a PhD in Quantitative Psychology from the University of Texas at Arlington. Her research interests include personalized learning, adaptive testing, technology enhanced assessment, and measurement of decision-making as it relates to job performance.

Contact: Ada.Woo (at)